Teads https://www.teads.com The Global Media Platform Tue, 19 Nov 2024 01:32:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 /wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Teads https://www.teads.com 32 32 Case Study: Nissan and Teads “Get Your Own Electrified Superpower” Omnichannel Campaign https://www.teads.com/case-study-nissan-omnichannel-campaign/ Mon, 18 Nov 2024 23:05:45 +0000 https://www.teads.com/?p=74777 Nissan, a leader in automotive innovation, partnered with Teads to launch the “Get Your Own Electrified Superpower” omnichannel campaign. The initiative aimed to build awareness and excitement for Nissan’s e-POWER technology, featured in their X-Trail and Qashqai models, while engaging British moviegoers across screens. Campaign Overview The campaign employed a cross-screen strategy combining Connected TV […]

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]]> Powering Insights With TAM: Introducing the Teads Media Barometer https://www.teads.com/media-barometer-tam-insights/ Fri, 08 Nov 2024 23:20:25 +0000 https://www.teads.com/?p=74750 Unlocking Global Insights at Your Fingertips Teads is thrilled to unveil the Teads Media Barometer, a powerful tool exclusively available in Teads Ad Manager (TAM). Drawing from data across 3,000+ premium content partners, this tool allows us to uncover trends, spot engagement spikes, and identify unique brand opportunities — all designed to help you leverage […]

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]]> Case Study: Teads Boosts Garnier Pure Active Results with AI-Driven Creative Analysis https://www.teads.com/teads-boosts-garnier-results-with-ai-driven-creative/ Fri, 08 Nov 2024 20:24:37 +0000 https://www.teads.com/?p=74732 In an era where capturing attention is increasingly challenging due to the thousands of daily impacts consumers encounter, technology can support advertising creativity, which remains critical for campaign success. The growing complexity of the digital ecosystem pushes advertisers to make more adaptations with limited time and resources. Teads has implemented tools based on neuromarketing insights […]

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]]> What’s Out Is In: Maximizing The Impact of your OLV Buy https://www.teads.com/maximizing-the-impact-of-your-olv-buy/ Fri, 01 Nov 2024 18:34:49 +0000 https://www.teads.com/?p=74711 First, A Brief History Web video formats, often called Online Video (“OLV”) are a natural extension of legacy linear TV buys. Although online video ads were available of varying quality and quantity before 2007, this marked the year that YouTube began offering its “InVideo” ads at scale.  Since then, relative profitability of this ad space […]

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]]> Unlocking the Power of Attention in Global Ad Campaigns https://www.teads.com/unlocking-power-of-attention-global-ad-campaigns/ Fri, 01 Nov 2024 16:49:02 +0000 https://www.teads.com/?p=74705 The ad industry is increasingly viewing attention as a crucial driver of campaign effectiveness. With attention metrics gaining traction worldwide, it’s essential to move beyond seeing it as just another media metric and unlock its full potential for impactful advertising. However, as interest grows, there’s a risk of reducing attention to a media vendor topic, […]

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]]> Talks with Teads | AudioStack on the Future of AI and CTV https://www.teads.com/talks-with-teads-audiostack-ai-ctv-future/ Fri, 01 Nov 2024 15:05:59 +0000 https://www.teads.com/?p=74700 In the latest Talks With Teads, Teads Global CMO, Natalie Bastian met with Silke Zetzsche, Commercial Director, AudioStack to dive into the innovative world of AI-driven CTV audio production and explore how AudioStack is reshaping the creative landscape. They discuss the evolution of audio production, the importance of personalization, and the role of AI in […]

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]]> Webinar Recap: Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business https://www.teads.com/webinar-funding-quality-journalism/ Thu, 31 Oct 2024 19:23:49 +0000 https://www.teads.com/?p=74693 On Tuesday, October 29, 2024, Teads and the MMA hosted a webinar titled Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business, where industry leaders came together to discuss the powerful impact of supporting quality journalism, especially during an election year when attention to reliable information is at a peak. In light of […]

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]]> Context is Queen: Maximizing Engagement with Premium Sites https://www.teads.com/context-is-queen-maximising-engagement-with-premium-sites/ Thu, 31 Oct 2024 02:53:44 +0000 https://www.teads.com/?p=74681 The company that your ads keep can significantly shape brand perception, either enhancing or undermining it. Ads placed on high-quality sites, such as reputable editorial and news sites, are generally more effective.  Our Teads measurement programme reveals that the news category in particular, consistently drives higher levels of attention in both live and lab testing […]

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]]> Teads Unveils Contextual Commerce Formats Powered by DPA With Adidas as a Launch Partner https://www.teads.com/contextual-commerce-dpa-with-adidas/ Wed, 30 Oct 2024 13:42:10 +0000 https://www.teads.com/?p=74666 The solution is available globally making Teads one of the largest open internet platforms to offer Dynamic Product Ads (DPA). NEW YORK, October 30, 2024 – Teads, the global media platform, today introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. […]

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]]> Case Study: Air France Reaches New Heights with a Travel Premium CTV Native Campaign https://www.teads.com/case-study-air-france-travel-ctv-native-campaign/ Tue, 29 Oct 2024 20:35:34 +0000 https://www.teads.com/?p=74653 Air France, renowned for its exceptional service and commitment to safety, recently sought to enhance its presence in the U.S. market with mass awareness. Partnering with Teads, a global media platform, the airline launched an exclusive CTV Native campaign designed to drive premium reach and awareness on Connected TVs (CTV). The campaign targeted high-value audiences, […]

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