Powering Insights With TAM: Introducing the Teads Media Barometer

Unlocking Global Insights at Your Fingertips

Teads is thrilled to unveil the Teads Media Barometer, a powerful tool exclusively available in Teads Ad Manager (TAM). Drawing from data across 3,000+ premium content partners, this tool allows us to uncover trends, spot engagement spikes, and identify unique brand opportunities — all designed to help you leverage pivotal moments of heightened consumer interest.

The Teads Media Barometer empowers marketers with actionable insights into consumer engagement across the Teads ecosystem. It combines Teads’ AI-powered contextual intelligence with extensive data sources to reveal moments of intense audience engagement, providing a deeper understanding of what resonates with consumers.

Key Insights from the Teads Media Barometer

With the Teads Media Barometer, you gain access to three essential insights to inform your strategy:

• Discover Who Engages: See which demographics are engaging with specific topics, allowing you to tailor your messaging to reach the right audience.
• Discover When They Engage: Identify the most read contextual categories for your query, helping you plan for where best to reach and engage with your audience.
• Discover Where Readers are Most Engaged: Identify the most read contextual categories for your query, helping you plan for where best to reach and engage with your audience.

This tool goes beyond basic metrics, providing a granular view of audience interests, timing, and content relevance — all in one place. By identifying these key moments, you can make data-driven decisions to ensure your media buys reach the right audiences at the right times, enhancing precision and performance.

These insights enable brands to “own the moment, own the screen, and own the context,” by recognizing and acting on peak engagement opportunities.

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Case in Point: Garnier and the Power of Smart Targeting

Teads recently collaborated with Garnier to explore the potential of targeting men in the beauty and skincare space to improve media effectiveness. Here’s how Teads’ insights guided the strategy:

1. Smart Data Usage: Teads analyzed content consumption trends within beauty and skincare categories for both men and women, adjusting Garnier’s approach to engage men in “skin & dermatology” contexts, while keeping “beauty” contexts for women.
2. Creative Optimization: The campaign was fine-tuned to include creatives with both male and female characters, which performed better with the male audience compared to men-only creatives.
3. Effective Measurement: Brand lift studies quantified the campaign’s impact, revealing that targeting men with mixed-gender creatives outperformed all other metrics.

“Teads’ Media Barometer tools are helpful in planning our premium campaigns, enabling us to identify the best moments to engage and tailor our strategy based on demographics, moments, and topics that drive attention. The result is improved media planning and strategy, with greater contextual relevance.” says Joana Cruz, Digital Manager at Garnier.

Read more about the case study

Ready to Dive In?

To see the Teads Media Barometer in action, explore these insights for a preview of how you can explore content trends.

• 2024 Sports Highlights
• 2024 Olympics Highlights
• 2023 Content Moments

Become an Expert in Planning with TAM

Take your planning expertise to new heights by enrolling in our Planner Certification program and becoming a power user of the Teads Media Barometer. Master TAM and unlock the full potential of data-driven insights to optimize your campaigns like never before.

Experience the power of targeted insights with the Teads Media Barometer — because knowing who, when, and what makes all the difference.

Click here to gain access and schedule a live training