Talks with Teads | AudioStack on the Future of AI and CTV

In the latest Talks With Teads, Teads Global CMO, Natalie Bastian met with Silke Zetzsche, Commercial Director, AudioStack to dive into the innovative world of AI-driven CTV audio production and explore how AudioStack is reshaping the creative landscape. They discuss the evolution of audio production, the importance of personalization, and the role of AI in enhancing efficiency and effectiveness in advertising.

Key Insights:

• The Evolution of Audio Production Partnering with AudioStack, Teads is leveraging AI to overhaul audio production, condensing what once took weeks into seconds. AudioStack’s API-first platform allows for rapid creation of 30-second ads, delivering unmatched scalability and personalization potential.
• AI-Driven Personalization The conversation highlights the significance of personalized audio in advertising, especially in formats where sound is always on, like Connected TV (CTV). Silke notes that AI can adapt audio to different languages, accents, and contexts, making advertising more relevant and engaging for diverse audiences. This level of personalization fosters a deeper connection between brands and consumers, enhancing the overall effectiveness of campaigns.
• Efficiency Meets Quality Natalie draws a parallel between traditional localized ads and the capabilities offered by AI. She points out that AI makes high-quality, effective ads accessible to both large and small companies. By using AI tools, even local car dealers can create ads tailored to specific regions, with precise details like local phone numbers and addresses, leading to measurable impacts on foot traffic and sales.
• The Future of AI in Audio Looking ahead, Silke envisions a future where AI-generated voices are licensed by voiceover artists, allowing brands to maintain a consistent brand voice while scaling their reach. She also predicts advancements in translation and localization, enabling even more nuanced personalization based on regional accents and dialects. As AI continues to evolve, it will offer new opportunities for brands to connect with consumers on a more personal level.
• Closing the Loop with Measurement Measurement is the final piece in the puzzle, ensuring that personalized audio and targeted media deliver tangible results. Silke emphasizes the importance of integrating measurement into the creative process, allowing brands to optimize their campaigns in real-time and achieve better ROI.

For more insights on the latest trends in marketing, media, and tech, discover our “Talk With Teads” series.