Connect throughAttention Measurement
Why attention measurement matters
Meaningful
Attention is highly correlated with ROI
Cookieless
A privacy-safe measure of advertising impact
Scalable
Easy to activate on any campaign with scale
Sustainable
Attention optimized creatives need less AI for branding
Attention predicts outcomes
Branding
5% more creative attention volume leads to
+40%
relative in-market
awareness increase
3X
better than
viewability
Sales
Attention metrics were up to
90%
predictive of sales
lift outcomes
180%
more correlated with ROI compared to viewability metrics
Measuring Attention with
Eye-tracking
panel
Continuously collecting attention data (ad views, eyes-on dwell time) and environmental signals (ad format, duration in view, domain, ad clutter…) with a fully consented eye tracking panel on desktop/mobile.
Predictive
Modelling
A machine learning algorithm identifies how environmental signals correlate with attention outcomes to create a model.
Activate on
your campaign
Predictive modelling is applied, and environmental signals are captured on each impression via a tag embedded in the creative. Attention is estimated by the model based on the tracked environmental signals.
attention metrics
by leveraging advanced
creative optimization
tools and delivering the campaign through the
Teads Ad Manager
to minimize your digital
carbon footprint
