Teads MEA Collaborates with Dentsu MENA for Attention Measurement Test in Arabic Inventory

Dubai, UAE – 20 Aug, 2024 – Teads, the global media platform, is proud to announce its collaboration with Dentsu to conduct an attention measurement test within Arabic inventory. This initiative aims to enhance the understanding and effectiveness of digital advertising in the Middle East and North Africa (MENA) region.

With digital consumption rising  across the MENA region, accurate attention measurement is crucial for advertisers seeking to optimize their campaigns effectively. With the help of Teads’ advanced technology and innovation in digital advertising and data solutions, dentsu advances efforts in delivering impactful advertising solutions.

“While Dentsu has been leading global attention research, we believe that conducting Arabic attention research in KSA is crucial for understanding the cultural nuances that impact content consumption.” said Saadeddine Nahas, Head of Product and Partnership, Carat MENA. “By bringing these tailored insights to the market, we aim to provide a roadmap for optimizing media strategies and planning.”

“We are excited to partner with dentsu on this important initiative,” said Jérôme Mouthon, President at Teads MEA.  “The findings from this research empowers dentsu and its clients with actionable insights that drive measurable results.”

Teads’ commitment to innovation and data-driven solutions underscores its role as a leader in the digital advertising ecosystem. This collaboration with Dentsu reinforces both companies’ dedication to advancing advertising effectiveness in diverse linguistic and cultural contexts.

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. 

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

For media inquiries, please contact: Jérôme Mouthon, jerome.mouthon@teads.com