Teads and Outbrain Merge to Form Leading and Independent End-to-End Advertising Platform for the Open Internet

Today we’re excited to announce a pivotal moment in Teads’ history: we are merging with Outbrain, a global leader in performance advertising.

This marks a transformative milestone in Teads’ journey, as we open a world of new opportunities for our combined organization. Both Teads and Outbrain are category leaders. Teads has excelled in building best-in-class omnichannel video, branding and mid-funnel capabilities, while Outbrain has built one of the most successful performance and outcomes platforms. Both companies also have long-standing partnerships with premium media owners and as a combined company, they will be even more equipped to support these partnerships. Together, we will leverage all of these strengths to create an unparalleled advertising platform.

Brands need measurable outcomes beyond walled gardens, premium media owners need stronger partners, and consumers need more engaging experiences. The combination is not only going to change the game for what we can achieve as a company — it’s going to open up new horizons of opportunity for our clients and partners. 

The combined company positions us as one of the top open internet advertising platforms in terms of size and scale. We believe that our combined capabilities will provide industry-leading benefits:

• Creation of one of the largest, most direct supply paths to premium media owners on the open internet and CTV. Our platform is expected to reach over 2 billion monthly consumers at a global scale across 50+ combined markets.
• Combination of highly-complementary expertise and product offerings: joining Teads’ deep video and branding capabilities with Outbrain’s leading performance solutions. Direct code-on-page and pixel-on-advertiser-site integrations will create an end-to-end solution that can continuously optimize outcomes.
• Powerful suite of data capabilities, gathered from contextual, publisher environment, and advertiser performance signals — making over 1 billion predictions per second.
• Unique, innovative ad experiences built by creative studio teams, creating new opportunities to tell engaging brand stories across the open internet, such as full-page takeovers, story sequencing from CTV to digital, and more.

Marketers are looking for more accountability, addressability in a privacy-centric way, and to harness the rapid rise of AI and CTV. As we look ahead, together with Outbrain, we will be THE platform that delivers on these needs across the open internet. 

We look forward to sharing more about the combined company over the next few months. Our focus remains on our clients and partners, continuing to provide the product solutions, service, and value you’ve come to rely on Teads for.

We’re tremendously excited for the opportunities this news brings and hope you’ll join us in this next phase of our evolution.

Best,

Jeremy Arditi  & Bertrand Quesada

co-CEO’s, Teads

Read the press release.