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Blog & News

November 18, 2024

Case Study: Nissan and Teads “Get Your Own Electrified Superpower” Omnichannel Campaign

Nissan, a leader in automotive innovation, partnered with Teads to launch the “Get Your Own Electrified Superpower” omnichannel campaign. The...

November 8, 2024

Powering Insights With TAM: Introducing the Teads Media Barometer

Unlocking Global Insights at Your Fingertips Teads is thrilled to unveil the Teads Media Barometer, a powerful tool exclusively available...

November 8, 2024

Case Study: Teads Boosts Garnier Pure Active Results with AI-Driven Creative Analysis

In an era where capturing attention is increasingly challenging due to the thousands of daily impacts consumers encounter, technology can...

November 1, 2024

What’s Out Is In: Maximizing The Impact of your OLV Buy

First, A Brief History Web video formats, often called Online Video (“OLV”) are a natural extension of legacy linear TV...

November 1, 2024

Unlocking the Power of Attention in Global Ad Campaigns

The ad industry is increasingly viewing attention as a crucial driver of campaign effectiveness. With attention metrics gaining traction worldwide,...

November 1, 2024

Talks with Teads | AudioStack on the Future of AI and CTV

In the latest Talks With Teads, Teads Global CMO, Natalie Bastian met with Silke Zetzsche, Commercial Director, AudioStack to dive...

October 31, 2024

Webinar Recap: Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business

On Tuesday, October 29, 2024, Teads and the MMA hosted a webinar titled Funding Quality Journalism Isn’t Just Good for...

October 31, 2024

Context is Queen: Maximizing Engagement with Premium Sites

The company that your ads keep can significantly shape brand perception, either enhancing or undermining it. Ads placed on high-quality...

October 30, 2024

Teads Unveils Contextual Commerce Formats Powered by DPA With Adidas as a Launch Partner

The solution is available globally making Teads one of the largest open internet platforms to offer Dynamic Product Ads (DPA)....

October 29, 2024

Case Study: Air France Reaches New Heights with a Travel Premium CTV Native Campaign

Air France, renowned for its exceptional service and commitment to safety, recently sought to enhance its presence in the U.S....

October 11, 2024

Talks with Teads | Lumen on Attention Drives Stronger Branding Outcomes in Traditional News

In the latest Talks With Teads, Teads Global CMO Natalie Bastian hosted an engaging conversation with Mike Follett from Lumen...

October 2, 2024

Teads Wins Best Buy-Side Technology at the European Video Awards 2024

Teads has been recognized as Best Buy-Side Technology at the 2024 European Video Awards in London, hosted by VideoWeek. This...

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