Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets

[CEE] – [27 September 2024] Teads, the premium omnichannel platform and pioneer in digital video advertising, is excited to announce an exclusive partnership with Rakuten Advertising, a leading global performance marketing company. From August 1, 2024, through July 31, 2025, Teads has become the exclusive seller of Rakuten Advertising’s premium video ad inventory across 15 Central and Eastern European (CEE) markets*.

“We are thrilled to partner with Rakuten Advertising and bring their premium video inventory to our clients across Central and Eastern Europe,” said Mihai Bostinaru, Managing Director CEE at Teads. “This collaboration underscores our commitment to providing advertisers with best-in-class video ad solutions, maximizing reach and impact in a region of growing importance.”

This partnership allows Teads to offer full-screen, non-skippable, sound-on video ads, up to 30 seconds in duration, within Rakuten Advertising’s premium inventory, available on Rakuten TV’s FAST & AVOD platform. These ads will be available on Connected TV (CTV) in-stream or CTV standard formats, ensuring almost 100% viewability and completion rates. The collaboration covers the following markets: Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Cyprus, Estonia, Greece, Hungary, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia

“This partnership allows us to capitalize on Teads’ in-market expertise to ensure our premium video inventory delivers maximum value to advertisers,” said Edouard Lauwick, SVP of Media, EMEA at Rakuten Advertising. “We’re excited to continue to grow our presence in the CEE market and look forward to the value that Teads will help us deliver in the region.”

Rakuten TV: One of the leading AVOD/FAST streaming services in Europe

Rakuten TV holds the distinction of being the first on-demand platform in Europe that combines transactional video-on-demand (TVoD), ad-supported video-on-demand (AVoD), and free ad-supported streaming TV (FAST) services across all of Europe, in 43 countries. It offers viewers more than 10,000 AVoD titles and a FAST lineup of over 500 unique channels, including 100 owned and operated by Rakuten TV, spanning genres such as news, sports, kids, series, entertainment, music, and Hollywood and European movies.

Strengthening Teads’ Market Leadership

This partnership enhances Teads’ ability to connect brands with high-quality audiences across the CEE region. By leveraging Rakuten Advertising’s extensive reach and diverse content offerings, Teads is poised to deliver exceptional ad experiences that drive meaningful engagement and outstanding results.

About Teads
Teads is a global media platform and the creator of the inRead advertising format, which integrates seamlessly within articles on the largest press sites. Historically known for video, the company has since expanded into display formats, CTV, and performance campaigns. By bringing together the largest local and international media, Teads offers massive reach with 1.9 billion internet users each month, covering 9 out of 10 internet users. Its end-to-end platform combines technology, creativity, and media to deliver better advertising efficiency to brands, better monetization solutions for publishers, and better experiences for consumers. Teads also extends its expertise to connected TV (CTV), offering seamless integration of its innovative advertising solutions into an omnichannel strategy. Its creative entity, Teads Studio, consists of 150 designers dedicated to adapting and optimizing advertisers’ advertising formats. All of Teads’ capabilities, including its cookieless solutions, are integrated into its Teads Ad Manager interface, allowing for campaigns to be set up and operated with extreme simplicity while offering priority access to the largest press sites and unprecedented performance. Teads has over 1,200 employees in 32 countries across all continents. To learn more, visit www.teads.com

About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.  

*The contract refers to the period from August 1, 2024, to July 31, 2025.

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