Teads and Whale TV Expand Partnership with CTV Native Display Inventory in Europe

Teads and Whale TV™ today announced the expansion of their partnership in Europe to collaborate on the monetization of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and it’s Whale TV OS currently powers 41,1M monthly active TVs. Teads and Whale TV expand their current partnership from video advertising to home screen display advertising to enhance advertiser reach with its smart TV OS. 

Now available to brands and agencies in The Netherlands and CEE regions, Teads’ new direct-to-glass offering enhances its mission to deliver flawless content across all screens. Brands are increasingly adopting omnichannel approaches, utilizing high-quality and brand-safe solutions to engage audiences across digital and streaming platforms. The CTV Native Display format is gaining interest due to its premium quality and broad reach, including viewers not using ad-supported streaming TV.

“We see it as our mission as a leading independent TV operating system to make TV better for everyone, from consumers to content owners and advertisers. Expanding our partnership with Teads is a logical next step and will help making our inventory more universally available to brands and agencies,” said Mike Duin, VP Marketing & Communications at Whale TV.

“Our partnership with Whale TV enhances our global CTV footprint, offering a premium omnichannel solution that simplifies digital and TV buying. We’re excited to expand our CTV native inventory with Whale TV, driving incremental reach and extending creative storytelling from digital to CTV,” said Geert Hoogeveen, Country Manager The Netherlands at Teads. ”This partnership comes as CTV usage surges globally, with Teads recently expanding its CTV offering in Europe, LATAM, UK & the US.

What is CTV Native?

CTV Native is an immersive way for advertisers to reach audiences at a mass scale in the intimate setting of the living room with content placed directly within the Operating Systems Screens of device owners such as LG and Hisense. For OEMs, it represents a lucrative opportunity to monetize ad space by placing promotional content prominently on smart TV home screens, ensuring visibility and engagement right at the heart of the living room. It appears as a substantial banner, capturing audience attention without disrupting the user experience, whether viewers are using ad-supported services or not. Teads has the ability to bring exceptional creative to life on the big screen including the 3D Chaumet CTV Native Ads.

Ready to reach your audience through CTV Native? Connect with us to learn more.

About Teads 

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

About Whale TV

Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with 400+ TV brands and enables 41.1M monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.

For more information, visit www.whaletv.com