First TAMBassador Global Summit 2024: Shaping the Future of Teads Ad Manager with our Powerusers

The TAMBassador Global Summit 2024, hosted in Montpellier, brought together 33 top clients from across the globe for an exclusive gathering strategic leads and TAM power users from 12 markets, representing four continents. This event served as a unique platform for Teads’ most influential clients and power users to connect, collaborate, and help shape the future of Teads Ad Manager (TAM).

Key Highlights

Unlike any other event, this summit allowed TAMbassadors to directly engage with Teads’ product and tech teams, providing invaluable feedback that will shape TAM’s 2025 roadmap.  Participants also had the rare opportunity to connect with peers from their own holding companies across different countries and meet other agencies, fostering collaboration and strengthening global partnerships.

The networking sessions allowed traders, directors, and digital media professionals to exchange insights, further enhancing the event’s value. This direct feedback from our power users ensures that TAM evolves to meet the real-world needs of its global users.

Workshops: Diving Deep Into TAM’s Future

One of the standout features of the summit was the series of seven in-depth workshops, designed to focus on key product areas and gather detailed feedback, including:

• Data to Insights: Crafting the Post-Campaign Journey
• Shaping the Future of CTV and Omnichannel in TAM
• Building the Next Generation of Creative Tools
• Pre-Campaign Tooling: Planning & Insights
• Operational Efficiency
• Campaign Success & Optimization Throughout the Funnel
• Building the Future of TAM

The insights gathered at the TAMBassador Global Summit 2024 will directly influence the development of TAM’s 2025 roadmap, driving innovation and ensuring the platform remains user-centric. 

Sign Up To Become a TAMbassador

What is TAMbassador?

An invite-only exclusive community designed for TAM power users. We currently have 126 TAMbassadors from 25 countries and 96 agencies globally. The program provides the opportunity to be among the first ones to learn about new releases on TAM, get beta access to selected features, to attend learning sessions, local events and leverage the program’s networking opportunities by connecting, sharing, and getting inspired by other members of the community. Interested to Join the Class 2025 of TAMBassadors? 

Request to express interest to become a TAMbassador. If you are selected, you’ll have the opportunity to collaborate directly with Teads’ product and tech teams, contribute to the future development of Teads Ad Manager, and participate in our next events.

What Is Teads Ad Manager?

Teads Ad Manager (TAM) is the most direct and efficient way to access premium supply, delivering unique, interactive ad experiences powered by state-of-the-art tools and AI-driven innovations. With its focus on operational efficiency, outcome-based buying models, and seamless cross-screen integration, TAM maximizes performance at every stage of the funnel.

TAM stands apart by offering advanced features that enable advertisers to plan, optimize, and execute campaigns with precision. With built-in features that incur no additional cost, superior efficiency, and industry-leading effectiveness, Teads Ad Manager ensures that campaigns not only meet but exceed expectations.

Teads Ad Manager: Differentiation Through Performance and Innovation

Teads Ad Manager is designed to outperform by delivering:

• Better Performance and Reliability: TAM provides cookie-less scale, minimizes friction (with <1% VAST creative errors compared to 15% on the DSP side), and integrates Data, Creative, AI, and Measurement for seamless, high-performance campaigns.
• Agile Innovations: Operating independently from third-party companies, TAM’s entrepreneurial framework allows for faster experimentation and deployment of innovative, strategic solutions.
• Direct Publisher Integrations: TAM maintains high standards, offering rich contextual content and inventory exclusivity. This ensures first-look access and maximizes efficiency by removing intermediaries from the supply path.
• Specialized AI: With advanced AI, TAM predicts and optimizes campaign outcomes, leveraging creative tools to enhance engagement and performance.

These features provide 20-30% greater efficiency, 50% more effectiveness, 0% additional cost for built-in features, and a 6x post-auction win rate, allowing advertisers to seamlessly transition from Outstream to Omnichannel with unparalleled success.

Contact us to learn more.