Case Study: Victoria’s Secret Partnered with Teads to Boosts Sales in Peru

During April 2024, Victoria’s Secret set out to boost sales of its mist and lotions product line in Peru. The campaign, powered by Teads, exceeded all benchmarks, showcasing the effectiveness of a well-crafted quality traffic strategy.

Campaign Overview

The primary goal was to drive qualified traffic, optimize visits, and utilize advanced tracking methods. A key component was the implementation of the Teads Pixel, a solution designed to optimize traffic to Victoria’s Secret’s website by monitoring cart additions and purchases. This strategy ensured that visitors were more likely to convert, leading to significant sales increases.

Key Strategies

Qualified Traffic and Optimization:

The campaign centered on attracting qualified traffic to Victoria’s Secret’s website. Leveraging Teads’ expertise and the sophisticated Teads Pixel, the strategy ensured higher conversion rates, leading to a significant increase in both cart additions and sales.

Premium Publisher Mix:

Ensuring brand safety was paramount. The campaign utilized a mix of 100% Premium publishers, guaranteeing a safe and relevant environment for the ads. This approach was complemented by Brand Safety filters and native ads outside of conventional Display, enhancing visibility and user engagement, and ensuring that the ads were seen in high-quality, trustworthy contexts.

Contextual Targeting:

A critical factor in the campaign’s success was the use of Smart Targeting technology. This allowed for the identification and targeting of users who resembled existing customers, optimizing audience reach in real-time and ensuring high engagement rates.

Results

• Visits: Over 7,400 high-quality visits
• Cart Additions: More than 1,000 cart additions
• Landing Rate:  65% landing rate was observed, significantly higher than the 45% benchmark.
• Time on Site: Contextual targeting led to an average time on site of 1.30 minutes, a 50% increase over the benchmark.

Client Testimonials

Valeria Barahona, Senior Ecommerce Coordinator at Victoria’s Secret, expressed her satisfaction: “We are very pleased with the work done for Victoria’s Secret. We are confident that we will be able to continue collaborating on future campaigns and strategies. For the future, we are considering continuing with editorial content presence and including CTV since we know the advantages of having omnichannel strategies.”

Jennifer Macana, Head of Growth at Markethink, highlighted the success of diversifying investments: “It’s a pleasure to know that we have found a medium with which to diversify our investments. Teads’ native ads are of high quality, have high visibility, and most importantly, have generated conversions.”

Fernanda Rivera, Director of Performance and Strategy at Teads Latin America, praised the collaboration: “Markethink has been able to leverage our differentiators. From editorial content coverage, native ads, and the algorithm that with sophisticated AI brings quality users to the site; to the good use of the Teads Pixel, which with its Smart Targeting technology seeks Lookalikes of users who enter Victoria’s Secret’s page, optimizing and finding the audience in real-time.”

By harnessing the power of premium, contextually relevant content and advanced audience targeting, this campaign not only boosted sales and engagement but also reinforced Victoria’s Secret’s market presence in Peru.

To view more case studies, explore the Teads blog.