Talks with Teads | Leah Meranus, CEO, Dentsu NA on Inspiration Campaigns, Storytelling, and the Power of AI

In the latest episode of “Talks With Teads,” filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sits down with Leah Meranus, CEO of Dentsu NA, to explore how technology and creativity intersect in today’s media landscape.

The conversation dives into the evolving role of technology, the humanization of AI, and the impact of these advancements on the advertising industry.

Key Insights:

Invisible Technology Enhancing Creativity

Leah shares insights from her conversation with Perna, the President of the Media Jury at Cannes, highlighting how technology is becoming more invisible, acting as the power behind creative solutions rather than the focal point. One standout example is Siemens’ “Magnetic Stories,” which transforms the traumatic experience of pediatric cancer patients in MRI machines into engaging stories, making the process less frightening.

Data-Driven Solutions to Real-World Problems

Dentsu Canada’s “Inflation Cookbook” uses an algorithm to track grocery prices across Canada, helping consumers find the most cost-effective options for their meals. This practical application of real-time data not only addresses economic challenges but also personalizes the shopping experience by considering regional price variations and household needs.

The Human Side of AI

The conversation shift in the AI conversation from theoretical possibilities to actionable solutions. AI is now seen as an enabler that solves real problems, such as optimizing storytelling and enhancing the customer experience. This shift emphasizes AI’s role in empowering employees and enhancing their productivity rather than replacing them.

Balancing Brand and Performance

Leah anticipates a future where shoppability and the integration of media and message will redefine the traditional marketing funnel. She believes that reconnecting creative and media teams, supported by data-driven insights, will lead to more impactful and engaging customer experiences.

For more insights on the latest trends in marketing, media, and tech, discover our “Talk With Teads” series.