Talks with Teads | Lynn Branigan, CEO, She Runs It on Diversity and Women in Leadership

In the latest episode of “Talks With Teads,” filmed at Cannes Lions,Lynn Branigan, President & CEO of She Runs It, joins Natalie Bastian, Teads’ Global CMO, in a thought-provoking conversation. This episode delves into key industry trends, with a particular focus on the role of women in leadership throughout marketing, media, and tech, as well as the importance of diversity and inclusion.

Key Takeaways:

Importance of Women in Leadership

• Lynn shares her thoughts on the significance of women in leadership roles, sharing that while 85% of shopping is done by women, 90% of CEOs in retail are men. However, there is a positive trend with 40% of leadership roles in retail now being held by women, showcasing the innovative contributions women bring to the industry.

Allyship and Partnerships

• The role of allyship between men and women is crucial for driving change in the industry. Lynn and Natalie emphasize the importance of having diverse voices at the table and the impact of supportive partnerships in achieving gender diversity in leadership roles to advance women in marketing, media, and tech.

The Human Side of Business

• Natalie and Lynn discuss the value of incorporating human elements into professional discussions, creating memorable experiences that participants can carry back to their organizations. This approach helps build stronger partnerships and foster an inclusive environment.

For more insights on the latest trends in marketing, media, and tech, discover our “Talk With Teads” series.