Media Barometer: Contextual Chronicles

Explore 2023's Media Highlights with Teads' Media Barometer
We analyze data from 3,000+ premium content partners to unveil the year’s top trends, consumption spikes, and brand opportunities. Discover pivotal moments of heightened consumer engagement and insights on leveraging them effectively.
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February

The intersection of super bowl excitement &
Tom Brady’s retirement.

June

Donald Trump Indictment Sends Shockwaves Through Politics.

July

20-year-old
Carlos Alcaraz
Claims His 1st Wimbledon men’s Title.

October

Rolling Stones Release First Original Album
In 18 Years

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Media Barometer

Our Teads Media Barometer powered by our Data Suite tracks what people are reading in different areas, giving advertisers smart tools to make better choices.

Discover how Teads can help you with contextual targeting. Our solutions, including Teads Reachcast and our CTV options, help brands stand out at important moments.

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January

Royal Revelations: The impact of Prince Harry's "Spare"

2023 began with a major global news story as Prince Harry’s memoir ‘Spare’ unveiled intimate details of his life, from Princess Diana’s death to recent Royal Family feuds. Public interest in Harry consistently carried a negative tone, reflecting challenges in his royal life and conflicts with the media.
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February

The Intersection of Super Bowl Excitement and Tom Brady's Retirement

February witnessed a unique intersection of two major sporting events: the Super Bowl and the retirement of legendary quarterback Tom Brady. This combination led to an unprecedented surge in online discussions, social media trends, and media coverage, illuminating the evolving nature of sports media and fan engagement.
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March

Cult TV Show Frenzy: The Rise of 'The Last of Us' and 'Succession' in Public Discourse

In March 2023, a noticeable surge was centered around key cult television shows, particularly ‘The Last of Us’ and ‘Succession’. Each show, in turn, drove readership up in relevant contexts, be it Video Gaming for ‘The Last of Us’ and Family & Relationships for ‘Succession’.

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April

SpaceX's 2023: Exploring Space and the Digital Frontier

In 2023, SpaceX’s ventures into space were not only about reaching new celestial frontiers but also about conquering the digital landscape. From January to November, the trend in SpaceX’s digital footprint painted a picture of escalating public interest and media focus, particularly on its ambitious projects and Elon Musk’s influential role.

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May

The Rising Digital Wave: Analyzing the Online Buzz of Beyoncé's Renaissance Tour

In May 2023, Beyoncé’s Renaissance Tour sparked widespread excitement, influencing not just music but also family gossip, technology, and fine art. This tour transcended being just a concert series, becoming a cultural phenomenon intertwining with diverse public interests.

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June

Donald Trump Indictment Sends Shockwaves Through Politics

Former American President Donald Trump’s indictment on 37 counts sent shockwaves through the American political landscape. The charges, ranging from obstruction of justice to financial crimes, have ignited fierce debates across party lines, highlighting the deep polarization in the country. As Trump’s legal battle unfolded, it had a profound impact on the future of the Republican Party and the broader political discourse in the United States.

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July

Carlos Alcaraz beats Novak Djokovic at Wimbledon and ends a 34-match unbeaten streak at the All England club.

Despite his historic 34-match winning streak ending with Carlos Alcaraz’s first Wimbledon title, Novak Djokovic continued to dominate news coverage throughout all four grand slam tennis tournaments in 2023. This underscores his enduring popularity and media presence, even in the face of a major defeat.

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August

Empowering Women: The FIFA Women's World Cup and the Barbie Movie Phenomenon

From record-breaking athletic performances to a groundbreaking film release, these two cultural moments ignited a firestorm of online discussions and readership across various formats, and offered valuable insights for brands seeking to connect with women through engaging and memorable content.
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September

The Las Vegas Sphere

Unveiled in September, The Las Vegas Sphere offers an immersive experience for shows and events. With stunning visuals, it’s gained immense buzz, especially with U2 headlining and a rumored Beyoncé residency, marking a new era in entertainment.
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October

Rolling Stones release first original in 18 years

The Rolling Stones released “Hackney Diamonds”, their first original album since in 18 years featuring appearances by Lady Gaga, Stevie Wonder and Sir Paul McCartney.
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November

AI the Word of the Year: How ChatGPT and OpenAI are Owning the Conversation

Collins and Cambridge dictionaries chose an AI-related ‘Word of the Year,’ highlighting the surge in AI interest, especially in ChatGPT. ChatGPT’s content saw a tenfold rise by March 31st. Recent OpenAI board turmoil in November sparked ongoing discussions.
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December

December’s UEFA Euro 2024 Draw Ignites Global Excitement as Match-ups Are Revealed

Throughout 2023, anticipation for UEFA Euro 2024 soared with each qualification step. Teams neared either securing their spots or elimination, fueling a global surge in interest. The excitement peaked during the final qualification stages, with a notable increase in readership. This climaxed with the announcement of the final matchups, as football fans eagerly awaited to learn their teams’ opponents for the summer 2024 showdown.
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