2/3rd
of media effectiveness is driven by creative
Connect throughCreative Optimization
Teads Studio delivers high-impact creativity for brands around the world, based on AI Prediction to ensure the maximum attention for your ads and to improve campaign performance.
Creative is one of the most influential factors
for attention and effectiveness
Source: ROI Genome Intelligence Report Analytic Partners / Dentsu Attention Economy / 120+ Kantar AB tests (original vs optimized creative)
Optimizing your creative for the environment can boost outcomes significantly
Formats
VS
Original
Assets
Assets
Source: ROI Genome Intelligence Report Analytic Partners / Dentsu Attention Economy / Kantar AB testing
Predict customer responses, attention and behavior in seconds through neuroscience and an AI tool.
Play Video
Pre-testing with AI for client
Identifying key scenes for the formats
A pretest helped to understand which scenes show the best focus on application of the product and the product itself. These split screen scenes showed great potential in communicating both in one creative.
Optimized video ads increase branding impact and campaign performance
Original
Video as supplied to Teads Play demo
Edit
Landscape video added with upfront branding and product context in form of a branded skin to optimize the creative for mobile. Play demo
Brand Uplifts
Ad Recall
+
0
%
Increased Brand Opinion
+
0
%
Source: Kantar
Evidence-Based Creative Framework
Championing convergence and deliver creative excellence
Teads Studio
Creative Consultancy
What
Advices to make most of assets production
Why
Increase ROI of brand assets production
Creative Pre-Test
AI Attention Prediction
What
Original videos & stills pre-testing
Why
Focus and Cognitive Demand prediction
L’Atelier
Creative Optimization
What
Co-creation of Best-in-class formats
Why
Fit-to-platform formats to maximise full funnel
Creative AB test
Formats Effectiveness
What
Formats AB test
Why
Select best formats and improve orchestration
Campaign measurement
Campaign Effectiveness
What
Campaign survey
Why
Improve post-flight report
Connect with our team to find out how you can drive ultimately creativity and effectiveness for your campaigns.
