Media Barometer: Contextual Chronicles

Global Sports Edition
Explore 2024's Media Highlights with Teads' Media Barometer
We analyze data from 3,000+ premium content partners to unveil the top sporting moments, consumption spikes, and brand opportunities globally. Discover pivotal moments of heightened consumer engagement and insights on leveraging them effectively.

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Media Barometer

Our Teads Media Barometer powered by our Data Suite tracks what people are reading in different areas, giving advertisers smart tools to make better choices.

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Djokovic, Alcaraz, and Sinner Drive Record Content Consumption for Australian Open

Higher content consumption trends in January 2024 compared to January 2023 can be attributed to key players’ performances, historic pursuits, and notable events in the Australian Open. Djokovic’s record-breaking performance, Alcaraz’s rise, and Jannik Sinner’s breakthrough matches, along with controversies, unexpected injuries, significant upsets, and intense five-set matches, all contributed to the heightened interest, making the Australian Open 2024 a truly memorable and widely followed event.
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Swift and Kelce Drive Record Media Buzz for Super Bowl 2024

Higher media buzz in February 2024 compared to February 2023 can be attributed to key moments, celebrity involvement, and notable events during the Super Bowl. Taylor Swift’s presence, the Kansas City Chiefs’ performance, and Travis Kelce’s highlights, along with evolving media consumption trends, unexpected incidents, significant match outcomes, and intense game moments, all contributed to the heightened interest. The 2024 Super Bowl was the 2nd most watched TV broadcast in US history, second only to the Moon Landing. Who was the most read-about figure in this year’s event? This made the Super Bowl 2024 a truly memorable and widely followed event.
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Caitlin Clark and March Madness Drive Record Trends for Basketball

Standout performances, growing interest in women’s basketball, and significant events during March Madness can be attributed to the heightened interest in basketball. Caitlin Clark’s exceptional performances, debates around women’s sports, and the heightened interest in the WNBA, combined with dramatic games, significant upsets, and intense moments throughout March Madness, contributed to the heightened interest. This year’s keywords associated with the NCAA see Caitlin Clark’s name appear as one of the most read words.
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Lando Norris and McLaren Ignite Record Media Buzz for F1

The 2024 Formula 1 season has kicked off with 4 different race winners, 3 different winning manufacturers and the promise of the closest F1 season in a few years. But does being a race winner make you the most talked about driver and who are the stars of F1. Readership would suggest that Lewis Hamilton continues to be the most discussed driver, closely followed by Max Verstappen. Despite winning races, Charles LeClerc, Carlos Sainz and Lando Norris are still behind in popularity only spiking on the days they have won races.
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Canelo's Victory Over Munguia Ignites Record Media Buzz

Canelo Alvarez’s recent victory against Jaime Munguia has become a highlight of the 2024 boxing calendar, drawing significant media attention and public interest. The strategic timing on Cinco de Mayo weekend not only celebrated a cultural milestone but also ensured maximum visibility.
The surge in search trends underscores Canelo’s enduring popularity and the magnetic draw of high-stakes boxing matches. This data-driven approach highlights how key sporting events capture and sustain public interest, reinforcing the global appeal of boxing.

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Messi’s Anticipation for Copa America Outshines Olympics

Messi’s highly anticipated return for Copa America has driven page views in LATAM, far surpassing the Olympics. The excitement surrounding this event is mirrored by the popularity of other competitions like Copa Libertadores and Sudamericana, featuring top clubs like Flamengo, Alianza Lima, and Universitario.
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Gen Z’s enthusiasm for the UEFA European Championship

In the run up to Euro 2024, it is the GenZ audience who are most engaged with content relating to the UEFA European Championship. There has been a steady increase since the beginning of 2024, with spikes related to the final rounds of qualifying and the group draws, the trend is now increasing to its maximum level as the games begin. Male are consistently 60% of content consumption with GenZ and Millennials dominating consumption.

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Tour de France 2024 Anticipation Spurs Record Interest and Travel Boom

Anticipation for the 2024 Tour de France has sparked record page view trends and a travel tourism boom. The spectacular achievements of riders like Evenepoel and Vingegaard, along with the introduction of new challenging gravel sections and historic routes through Florence, have driven unprecedented interest. This surge in popularity has not only made the Tour de France the most watched event of the year but also spurred a boost in travel tourism, with fans flocking to witness the race in person and explore the scenic locations along the route.

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Olympics: Pageviews Surge Around Gymnastics, Paris Highlights, and Star Athletes

These top-searched terms reveal what fueled engagement during the 2024 Paris Olympics. From Simone Biles’ iconic performances to the buzz around gymnastics, track, and Paris itself, these were the moments and topics that sparked the most excitement and kept fans clicking.
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Olympic Outlier Sports Spark Interest with Skateboarding, BMX, and Breakdancing

Outlier sports trended with viewers during the 2024 Paris Olympics, with activities like skateboarding, BMX, breakdancing, and 3X3 basketball capturing viewers’ attention and sparking widespread interest. These sports, once considered fringe, became major talking points, driving engagement and excitement across global audiences.
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Interest with the season Kicking Off, with Chiefs and Cowboys Leading the Pack

As the NFL season kicks off, fan-favorites are already trending. The Kansas City Chiefs and Dallas Cowboys have captured the lion’s share of reader attention, driving record page view trends. The consistent performances of top teams like the Pittsburgh Steelers and Green Bay Packers, alongside the resurgence of fan-favorite franchises such as the Chicago Bears and New York Giants, have kept fans eagerly engaged.
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Dodgers take the MLB World Series

As MLB postseason excitement peaked, the Dodgers’ winning streak boosted page views, with Teads Media Barometer showing record engagement. Freddie Freeman’s walk-off grand slam and Shohei Ohtani’s highlight plays kept fans captivated. Insights reveal female fans favor team narratives and player stories, while male fans focus on detailed stats and key plays.
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Teads and Outbrain Merge To Form Leading Omnichannel Advertising Platform…